What the show is about.
Four strands, one question underneath all of them: what actually made this business bigger, and would it work for anyone else?
Fifty years in business is the whole point of this show.
Renice Lystra has spent five decades running, fixing, and growing businesses. She is outgoing, genuinely curious, and very hard to bore, which turns out to be the right combination for this job.
She asks the question a guest was quietly hoping to avoid, then leaves enough silence for a real answer. That is the format. There is no script.
More about ReniceBe on the show.
We are booking season one now. You do not need a media kit or a following. You need a business and something you learned the hard way.
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Send a note
Tell us what your business does and what you are working on right now.
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A short call
Fifteen minutes with Renice to find the conversation worth recording.
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Record in Queen Creek
One session at the studio. Editing, publishing, and clips are on us.
Season one is close. Want to know when?
One email when the first episode publishes. Nothing before it, nothing after it.
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Season one is being recorded.
There is nothing to watch yet, and we would rather say that plainly than fill this page with placeholders. The first episodes are in the chair now.
What an episode is.
One guest, one business
No panels, no round tables. One person who built something, talking about the part of it that was hard.
Recorded in person
Everything is recorded face to face at the studio in Queen Creek. Conversations go differently when people are in the same room.
No script
Guests get the subject in advance, never the questions. What you hear is the first time anyone said it out loud.
Get one email when it launches.
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A podcast studio in Queen Creek, Arizona.
Telos Studio exists because most business advice is written by people who have never made payroll. This one is not. Every episode is a conversation with someone who has run a real company in this state, about what worked, what it cost, and what they would skip if they started again.
Telos is the Greek word for the end a thing is aiming at. It seemed like the right name for a show about why anyone builds a business in the first place.
Renice Lystra, host.
Renice has spent fifty years in business. Long enough to have seen a recession or four, long enough to know which advice ages badly, and long enough to be unimpressed by a good pitch deck.
She is outgoing, direct, and genuinely interested in how other people made their thing work. In an interview that combination does something useful: guests relax, and then they say the true version.
Fifty years of doing it, and she still wants to know how you did it.
Common questions.
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Tell us about your business.
Applying to be a guest, asking a question, or just saying hello. It all arrives in the same inbox and Renice reads it.
Where we are
Queen Creek, Arizona. Guests record in person at the studio.
If you are applying
Include what your business does, how long you have run it, and the one thing you learned that you wish someone had told you earlier. That last part is usually the episode.
When we reply
It is a small team, so the answer comes from a person rather than a system. Usually within a few days.